Welcome Packet Template for Pet Photographers by Mikaela | Pet Marketing Unleashed

Welcome Packet Template for Pet Photographers

What happens when a potential client inquires about your pet photography services?

Do you go back and forth via email or receive ENDLESS questions like...

"How much does it cost?"
"What's included with my photography session?"
"What's your approach or why should I pick you as our pet photographer?"
"Do you have tips on what to wear or how to prepare for our session?"
"What do I do before our session?"

What You're Missing? A Welcome Packet!

What's A Welcome Packet?

Think of it as your trusty sidekick guiding your clients through EVERYTHING they need to know to become a pet photography client.

Pet Marketing Unleashed is BIG on helping petpreneurs make positive first impressions and deliver wonderful client experiences. This is ESPECIALLY important for pet businesses that involve the care and protection of your clients' beloved pets.

A Welcome Packet is your way to:
  • Professionally welcome in your new client or provide them with more info. before they decide to work with you
  • Set proper boundaries for the way you go about your photography sessions, editing, and final delivery
  • Outline your process, so they know EXACTLY what to do
  • Avoid unnecessary questions, concerns, and complaints!
  • Save even more time as you streamline your process and deliver an exceptional client experience.

Pages Included (Mix & Match)

Cover Page - 3 options 
Testimonial w/ Picture - 3 options
Intro. Page - 3 options 
Welcome Video - 1 option 
Table of Contents - 3 options 
About Me - 3 options
Meet The Team - 1 option 
The Process - 3 options 
The Client Portal - 1 option
What to Expect - 3 options

Packages - 3 options
A La Carte / Add-On's - 2 options
Session Tips - 3 options
Pre-Session Checklist! - 2 options
2 options
Portfolio -
4 options
Businesses We Recommend -
1 option
Stay Connected - 2 options 
Offers/Discounts - 3 options
Thank You - 2 options

What You Get

  • Written AND video Canva tutorials walking you through how to make customizations to your template
  • Access to the Canva template, which includes 40 pages you can mix-and-match, customize, add to, or delete!

Package & A La Carte Add-On's Page

End the frustration of going over prices with clients by providing them with a guide they can go over with their family on their own time. Also included is a place to add in your a la carte items to help boost your package prices (AKA more moolah in your pocket!).

Canva Video & PDF Tutorial Walkthrough

We don't leave you with a Canva document that you don't know how to use! Follow the video tutorial and/or PDF tutorial that walks you through how to customize the Welcome Packet Template to your pet business!


I'm not a pet photographer. Will this work for me?

The Welcome Packet template is meant to be just that - a template, from which you can make endless customizations to fit your pet business. I suggest going through the 'Pages Included (Mix & Match)' section to see if any of the sections meet your needs for a Welcome Packet. We also have plenty of other welcome packets that may be a better fit for your specific pet business. View the other ones here.

What if I don't like the way the packet is ordered or designed on a certain page?

Totally fine (& actually encouraged)! You have 100% control over the template once you upload it to your Canva account. That means you can change, rearrange, delete, add, etc. as much as you want to make sure it's perfect for your pet business. :)

How do I even deliver this to clients?

I LOVE to save paper, so I'd recommend keeping the completed PDF online. You can either save it as a PDF and attach it to emails. OR, the easier and recommended way would be to save it to your Google Drive and then that way, it generates a URL that you can then add to an email. :)

I've never used Canva or designed anything before. Can I still do this?

Absolutely - that's who this was meant for! We start at the basics, like how to create a Canva account and access the template all the way to how to change the colors and fonts of the template to match your own business. If you prefer watching videos, we have a video tutorial walking you through the process. Otherwise, you can use the written tutorial to learn how to personalize your template. You've got this! ;) 

Do I need a Pro Canva account?

No, you can use the free version of Canva if you choose! You will have slightly more options and ease of use with the pro account, but it's not necessary to customize the Welcome Packet to its full potential.
This Welcome Packet Template is for your business only. Do not sell, share, reproduce, or distribute the template to anyone outside of your potential clients (even after you customize it) without express written permission.

Questions? Email us at
Shop Terms of Service | Terms & Conditions | Privacy Policy